Ad Impressions 广告展示次数
An ad impression is a metric used in digital advertising to count the number of times an advertisement is displayed, regardless of whether it was clicked or not. Each time an ad is shown on a user’s screen, it is counted as one impression. This metric is commonly used to gauge the reach and frequency of an ad campaign.
广告展示次数是数字广告中使用的一个指标，用于计算广告的展示次数，无论是否被点击。每次广告在用户的屏幕上展示时，都会计为 1 次展示。此指标通常用于衡量广告活动的覆盖面和频率。
For example, if an ad appears on 100 web pages and each page is visited by 10 people, that ad would receive 1,000 impressions. It’s important to note that impressions don’t measure engagement or effectiveness of the ad, but rather the exposure and visibility it gets in front of an audience.
例如，如果一个广告出现在 100 个网页上，每个网页有 10 人访问，则该广告将获得 1,000 次展示。需要注意的是，展示量衡量的不是广告的参与度或效果，而是它在受众面前获得的曝光率和可见度。