10x Content
10x 内容
What is 10x Content?
什么是 10x 内容？
10x content is the term used in content marketing to describe content that needs to be 10 times as good as the content that is already ranking for a given keyword or topic.
10x content 是内容营销中使用的术语，用于描述需要比已经在给定关键字或主题上排名的内容好 10 倍的内容。
The term was originally coined by Moz’s Rand Fiskin in 2015 in one of his “Whiteboard Friday” episodes. 10x content applies to more than just written articles - it also applies to video content and landing page copy.
这个词最初是由 Moz 的 Rand Fiskin 在 2015 年的“Whiteboard Friday”节目中创造的。10x 内容不仅适用于书面文章 - 它还适用于视频内容和登录页面副本。
Fiskin developed this strategy after realizing just how competitive the content market was. The reality is that the internet is already so highly saturated with good content that in order to rank, you will need to create something so much better than your competitors that Google (and your users) can’t ignore it.
Fiskin 在意识到内容市场的竞争激烈后制定了这一策略。现实情况是，互联网上已经充斥着如此高度饱和的优质内容，为了获得排名，你需要创造比竞争对手好得多的东西，以至于 Google（和你的用户）无法忽视它。
Google’s algorithms and user expectations have evolved dramatically since the early days of the internet. It is no longer enough just to fit a few keywords and backlinks into your content and expect to rank. Creating content that ranks in the number one spot on Google takes a lot of time and effort, and it’s something you will need to be prepared for.
自互联网早期以来，Google 的算法和用户期望已经发生了巨大变化。仅仅将一些关键字和反向链接放入您的内容并期望排名已经不够了。创建在 Google 上排名第一的内容需要花费大量时间和精力，这是您需要做好准备的事情。
Why is 10x content important?
为什么 10x 内容很重要？
The 10x content concept is important because it encourages creators to focus on quality and reader experience rather than just SEO. Google’s algorithms have evolved over the years to focus on the page’s value rather than just keywords and backlinking strategies.
10x 内容概念很重要，因为它鼓励创作者专注于质量和读者体验，而不仅仅是 SEO。多年来，谷歌的算法不断发展，专注于页面的价值，而不仅仅是关键词和反向链接策略。
When you use the 10x content strategy, your goal goes beyond just ranking and focuses on creating content that’s truly better than what’s already out there on the internet. This way, you’re providing better quality for your readers, which creates a positive impression of your business and encourages them to return to your site in the future.
当您使用 10x 内容策略时，您的目标不仅仅是排名，而是专注于创建真正比互联网上已有的内容更好的内容。通过这种方式，您可以为读者提供更好的质量，从而为您的企业留下积极的印象，并鼓励他们将来返回您的网站。
Best Practices For Creating 10x Content
创建 10x 内容的最佳实践
1. Make sure your content looks more appealing
- 确保您的内容看起来更具吸引力
First impressions are everything online. In 2015, Microsoft conducted an oft-cited study that found that humans had an attention span of just eight seconds - and many worry that this has only gotten worse in the years since. Because you only have a few seconds to catch the reader’s attention, your webpage must look great and be well-written.
第一印象就是网上的一切。2015 年，Microsoft 进行了一项经常被引用的研究，该研究发现人类的注意力持续时间只有 8 秒——许多人担心这种情况在那之后的几年里只会变得更糟。因为您只有几秒钟的时间来吸引读者的注意力，所以您的网页必须看起来很棒并且写得很好。
Take a look at what your competitors are doing and pinpoint ways that you can improve your site’s design and functionality. Even small changes like better formatting can make a huge difference when it comes to user impressions.
看看你的竞争对手在做什么，并确定你可以改进网站设计和功能的方法。即使是很小的更改，如更好的格式，也会对用户展示产生巨大影响。
Today’s consumers gravitate towards clean, modern web design. Dated web design not only looks unappealing, but your users may also wonder if your site has been abandoned.
今天的消费者倾向于干净、现代的网页设计。过时的网页设计不仅看起来没有吸引力，而且您的用户可能还想知道您的网站是否已被放弃。
Your site should not only look good, but it should also be easy to use. Include short paragraphs, headings, and bullet points to make content easy to skim. Adding photos or graphics can also help break up the text, as long as they aren’t too cluttered. On top of that, users should easily be able to scroll through and navigate to other parts of your website without confusion.
您的网站不仅应该看起来不错，而且还应该易于使用。包括简短的段落、标题和项目符号，使内容易于浏览。添加照片或图形也有助于分解文本，只要它们不是太杂乱。最重要的是，用户应该能够轻松滚动并导航到您网站的其他部分而不会造成混淆。
2. Provide a unique angle
- 提供独特的角度
Because the internet is already so saturated with content, it can sometimes feel like everything has already been said on the topic you’re targeting. While it is tempting to regurgitate the content that’s already out there, try developing your own angle instead.
因为互联网上的内容已经如此饱和，所以有时会感觉就像已经就您的目标主题说了所有话。虽然反刍已经存在的内容很诱人，但请尝试发展自己的角度。
For example, maybe your company offers IT security services and wants to target a keyword related to firewalls. All of the content already ranking focuses on installing on-site firewalls and doesn’t address remote work or any of its related challenges. To create 10x content, your company adds information specific to remote security in a post-COVID world. This insight helps you stand out from your competitors while offering value that meets the user’s search intent.
例如，也许您的公司提供 IT 安全服务，并希望定位与防火墙相关的关键字。所有已经排名的内容都集中在安装现场防火墙上，并没有解决远程工作或任何相关挑战。为了创建 10x 内容，您的公司添加了特定于后 COVID 世界中远程安全的信息。这种洞察力可以帮助您从竞争对手中脱颖而出，同时提供满足用户搜索意图的价值。
3. Demonstrate authority 3. 展示权威
Voice and authority are two more key considerations to keep in mind when creating 10x content. Consumers want to know that they are getting their information from a qualified, trusted source.
语音和权威是创建 10x 内容时要牢记的另外两个关键考虑因素。消费者想知道他们是从合格、可信的来源获取信息。
Adding a writer’s bio is one of the easiest ways to demonstrate authority in your content. However, you can also take things a step further by including your personal experience with the subject matter in your content.
添加作家的简历是在内容中展示权威的最简单方法之一。但是，您也可以通过在内容中包含您对主题的个人体验来更进一步。
If you aren’t an expert on the topic, consider interviewing an expert or even paying an expert to write content for you. Another effective way to demonstrate authority is to add statistics and information from research studies.
如果您不是该主题的专家，请考虑采访专家，甚至付钱请专家为您编写内容。证明权威的另一种有效方法是添加来自研究的统计数据和信息。
If you aren’t finding the research studies you want, consider conducting your own studies instead. Help a Reporter Out (HARO) is a great resource for collecting input on specific topics from industry experts.
如果您没有找到您想要的研究，请考虑进行自己的研究。Help a Reporter Out （HARO） 是收集行业专家对特定主题的意见的绝佳资源。
4. Don’t stop with “content”
- 不要止步于“内容”
While developing quality content is the most important piece of the puzzle, this doesn’t mean you should skimp on other aspects of your SEO strategy. Even the most amazing content in the world still might not rank without a robust backlinking strategy.
虽然开发高质量的内容是拼图中最重要的部分，但这并不意味着你应该吝啬 SEO 策略的其他方面。如果没有强大的反向链接策略，即使是世界上最令人惊叹的内容也可能仍然无法排名。
You can use Ahrefs’ free backlink checker to help you assess the backlinks of your top-ranking competitors so you can see what you’re up against. Chances are, they already have a strong backlinks profile, so you will need to invest time into developing your backlinks in order to compete with them.
你可以使用 Ahrefs 的免费反向链接检查器来帮助你评估排名靠前的竞争对手的反向链接，这样你就可以看到你面临的对手是什么。很有可能，他们已经拥有强大的反向链接配置文件，因此您需要投入时间开发您的反向链接才能与它们竞争。
Because 10x content is already developed with quality in mind, you’re likely to earn backlinks naturally once your content is ranking. You’ll need to be proactive about link-building to get to that point. Using a 10x content strategy will also make your backlinking process easier, as other developers are more likely to link to high-quality content.
因为 10x 内容在开发时已经考虑到了质量，所以一旦你的内容排名，你很可能会自然地获得外链。您需要积极主动地建立链接才能达到这一点。使用 10x 内容策略也会让你的反向链接过程更容易，因为其他开发者更有可能链接到高质量的内容。
Remember that your website visitors are humans with agendas of their own. If they’re taking the time to read your content, it’s only fair to provide them with real value that they can’t get anywhere else. While creating 10x content takes time and effort to execute well, the payoff is worth it - both in SEO rankings and in value to your readers.
请记住，您的网站访问者是有自己议程的人。如果他们花时间阅读您的内容，那么为他们提供他们在其他任何地方都无法获得的真正价值是公平的。虽然创建 10 倍的内容需要时间和精力才能执行得好，但回报是值得的——无论是在 SEO 排名还是对读者的价值方面。